Your clients and customers are spending more and more time online. They are shopping online, being entertained online, learning online, socialising online and – most importantly – getting to know brands online. You have probably heard the statistic that consumers, on average, will interact with a business 12 times before they make a purchase. And most of that interaction is happening online.
Social media and digital platforms have brought the world closer. But at the same time there is an element of distance and disconnect in the digital realm. People want to interact and connect with other people. Not faceless businesses. Not bland facebook pages. Not contrived Instagram grids. And in lieu of face-to-face interaction we rely on digital images to get a feel for who you are and what you are like.
Reality is, you Can. Not. Afford. to neglect the visual elements of your personal brand.
So, what message is your online presence communicating about you and your business? Are you showing up, visually and verbally, to connect with your people? Or are you hiding behind memes and stock photographs. Yep, I see you. And I get it, you don’t like being in front of the camera. And you can’t take a decent selfie to save yourself. Maybe your last professional photoshoot was a corporate headshot when you were an employee. Maybe you have some glamour shots from the 90s, all hairsprayed and soft glow.
Let’s be honest. Selfies, glamour shots and uptight corporate suit shots are not going to cut it.
You need branding photographs that show your people who you are. Who you really are. They need to position you as an expert. As a leader in your field. As an ambitious, accomplished, kick ass lady boss. Is that what your photos are saying now?
